In app development, where user experience is king, the importance of optimised code cannot be overstated. It’s not just about making things run faster; it’s a catalyst for a chain reaction that positively influences users and, consequently, the wider business. Let’s delve into the main benefits of optimised code and the domino effect it triggers.
Enhancing User Experience causes a ripple effect
A faster and more responsive app leads to an improved user experience. Users are more likely to engage with an application that responds promptly to their commands and provides a seamless experience. It’s estimated that 48% of users believe design is a key factor for a company’s credibility.
Positive user experiences lead to increased user satisfaction and loyalty. Users who enjoy using your app are more likely to recommend it to others, creating a ripple effect that expands your user base. According to a Forester study, those who invest in user experience (UX) see a lower cost of customer acquisition, lower support cost, increased customer retention, and increased market share.
Increased retention rates
Although exact benchmarks vary by industry, mobile apps on average have a 30-day retention rate of 42% and a 90-day retention rate of 25%. Meaning optimised code can significantly reduce your mobile application bounce rates.
When users encounter a slow or poorly performing app, they are more likely to abandon it in frustration. Optimising your app’s code ensures that users stay engaged, breaking the chain of abandonment. Lower bounce rates not only contribute to increased user retention but also positively impact your app’s reputation.
Speed and efficiency
Optimised code ensures that your app runs like a well-oiled machine. Users crave speed and efficiency—nobody likes waiting for an app to load or experiencing sluggish performance. When your code is optimised, it not only enhances the app’s speed but also provides a smoother and more responsive user interface. This immediate benefit is the first domino to fall, setting off a series of positive reactions.
Increase monetisation opportunities by turning downloads into revenue
A well-optimised mobile or web app not only attracts more users but also opens up new monetisation opportunities.
Satisfied users are more likely to make in-app purchases, subscribe to premium features, or click on advertisements. The positive chain reaction from optimised code extends beyond user satisfaction—it directly impacts your app’s revenue streams.
Boosted rankings
Positive user experiences and low bounce rates can contribute to higher rankings on app stores. App store algorithms often prioritise apps that offer great user experiences and have lower abandonment rates. As your app climbs the rankings, it becomes more visible to potential users, creating a snowball effect that attracts even more downloads.
Business growth
The culmination of a fast, efficient, and well-loved app is business growth. As your user base expands, so does your potential for revenue generation. Positive reviews, increased downloads, and higher rankings contribute to the overall success of your business. Optimised code, once implemented, becomes the driving force behind the sustained growth of your app and business.
The next step
The benefits of optimised code in app development extend far beyond the technical realm. It sets off a chain reaction that enhances user experiences, reduces bounce rates, boosts rankings, and ultimately fuels business growth. As developers and a full scale app delivery agency, we understand that investing time and effort into optimising code is not just a technical necessity but a strategic move that unlocks the full potential of your app and propels your business to new heights.
Take the next step in optimising your business’s app now. Secure a dedicated 1:1 call with our Head of Partner Success, Tom, now.
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